“．中(zhong)(zhong)國(guo)(guo)(guo)”域(yu)名(ming)(ming)一改以(yi)往(wang)單純的(de)(de)英文(wen)(wen)輸(shu)入(ru)上網方(fang)(fang)式，代之以(yi)符(fu)合華(hua)人(ren)語言習慣(guan)的(de)(de)中(zhong)(zhong)文(wen)(wen)輸(shu)入(ru)，既方(fang)(fang)便記憶(yi)和應用(yong)，又有(you)(you)助于國(guo)(guo)(guo)內企業的(de)(de)品(pin)(pin)牌(pai)(pai)保(bao)護及文(wen)(wen)化傳承。正因如(ru)此(ci)，眾多中(zhong)(zhong)資、外(wai)資銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)紛紛將與各(ge)自品(pin)(pin)牌(pai)(pai)名(ming)(ming)稱(cheng)、產(chan)品(pin)(pin)名(ming)(ming)稱(cheng)等一致的(de)(de)中(zhong)(zhong)文(wen)(wen)域(yu)名(ming)(ming)進(jin)行(xing)(xing)(xing)(xing)(xing)保(bao)護性(xing)(xing)注冊(ce)，以(yi)方(fang)(fang)便用(yong)戶登錄網站和使(shi)用(yong)網上銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)服務。據悉，交(jiao)通(tong)(tong)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)已陸續注冊(ce)了包括“交(jiao)行(xing)(xing)(xing)(xing)(xing)．中(zhong)(zhong)國(guo)(guo)(guo)”在內的(de)(de)120多個中(zhong)(zhong)文(wen)(wen)域(yu)名(ming)(ming)，成為(wei)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)業中(zhong)(zhong)文(wen)(wen)域(yu)名(ming)(ming)最多的(de)(de)大戶之一。除了注冊(ce)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)名(ming)(ming)稱(cheng)、股(gu)份公司及股(gu)票名(ming)(ming)稱(cheng)外(wai)，交(jiao)通(tong)(tong)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)還(huan)將其所有(you)(you)的(de)(de)產(chan)品(pin)(pin)品(pin)(pin)牌(pai)(pai)，如(ru)各(ge)種類型的(de)(de)太平洋卡、各(ge)種基(ji)金名(ming)(ming)稱(cheng)、理(li)財品(pin)(pin)牌(pai)(pai)等都注冊(ce)了“．中(zhong)(zhong)國(guo)(guo)(guo)”域(yu)名(ming)(ming)。此(ci)外(wai)，該(gai)行(xing)(xing)(xing)(xing)(xing)還(huan)注冊(ce)了“手(shou)機銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)．中(zhong)(zhong)國(guo)(guo)(guo)”、“個人(ren)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)．中(zhong)(zhong)國(guo)(guo)(guo)”、“電(dian)子(zi)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)．中(zhong)(zhong)國(guo)(guo)(guo)”等帶有(you)(you)行(xing)(xing)(xing)(xing)(xing)業屬性(xing)(xing)的(de)(de)域(yu)名(ming)(ming)并陸續開通(tong)(tong)啟(qi)用(yong)。用(yong)戶輸(shu)入(ru)這些(xie)名(ming)(ming)稱(cheng)，即(ji)直接(jie)進(jin)入(ru)交(jiao)通(tong)(tong)銀(yin)(yin)(yin)行(xing)(xing)(xing)(xing)(xing)的(de)(de)官方(fang)(fang)網站，這使(shi)該(gai)行(xing)(xing)(xing)(xing)(xing)占據了網絡營銷(xiao)的(de)(de)先(xian)機。

在(zai)交行的(de)帶動(dong)下，中(zhong)(zhong)(zhong)國(guo)(guo)銀(yin)(yin)行、農業銀(yin)(yin)行等眾多(duo)大型中(zhong)(zhong)(zhong)資銀(yin)(yin)行及70％以上的(de)地方商業銀(yin)(yin)行，紛(fen)紛(fen)注(zhu)冊并啟用了相關(guan)的(de)“．中(zhong)(zhong)(zhong)國(guo)(guo)”域名(ming)。看好(hao)中(zhong)(zhong)(zhong)國(guo)(guo)市場(chang)的(de)外資銀(yin)(yin)行也不甘(gan)落(luo)后：截至(zhi)目前(qian)，“花旗(qi)銀(yin)(yin)行．中(zhong)(zhong)(zhong)國(guo)(guo)”、“匯豐(feng)銀(yin)(yin)行．中(zhong)(zhong)(zhong)國(guo)(guo)”、“渣打銀(yin)(yin)行．中(zhong)(zhong)(zhong)國(guo)(guo)”等數百個“中(zhong)(zhong)(zhong)文(wen)．中(zhong)(zhong)(zhong)國(guo)(guo)”域名(ming)，已被進入中(zhong)(zhong)(zhong)國(guo)(guo)的(de)50余家(jia)外資銀(yin)(yin)行保護注(zhu)冊。